Sitting in Jeff Ream and Jeremy Goldman's session at American School Counseling Association Conference in Orlando, Florida getting lots of ideas to brand and market my counseling program!
"Make that connection between what your clients want and what your clients need." I need to know what my community and school need from me and not just assume I know what they need.
Jeff and Jeremy wrote The Four D's article for the ASCA magazine and is a great starting point as you gather information on branding and marketing. The Four D's include: Define, Design, Deploy, and Determine.
Jeff made a great point when he said we often have great ideas but when it's time to deploy we often say "Now what??" HA! This is so me!
Great session but not enough time! The video below went along with the session.